As a Service Output Produced by Marketing Channels, Product Variety

question 17

Multiple Choice

As a service output produced by marketing channels, product variety refers to the ________.

• A) units the channel permits a customer to purchase at once
• B) assortment provided by the marketing channel
• C) add-on services provided by the channel
• D) ability of a product to provide incremental value
• E) degree to which the channel makes it easy for customers to purchase a product