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Ravake Is a Manufacturer of High-End Designer Apparel

question 64

Essay

Ravake is a manufacturer of high-end designer apparel. Competition in the apparel industry is severe and the market is driven by price. What distribution strategy would be best suited to help Ravake obtain an edge over its competitors?


Definitions:

Pension Plan

An arrangement for retirement that mandates contributions by an employer to a reserved fund aimed at providing for an employee's needs in the future.

Sales

The exchange of goods or services for money, constituting the primary revenue source for most businesses.

Payroll Tax Expense

Taxes that are incurred by employers or employees based on salaries and wages, often covering Social Security and Medicare taxes.

Social Security Rate

The percentage of income that employees and employers are required to contribute to a country's social security programs.

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