Exxon Consulting Works as an Agent on Behalf of Business

question 97

Multiple Choice

Exxon Consulting works as an agent on behalf of business consumers to collect information on various industrial products. When faced with buying decisions, businesses can approach Exxon to obtain detailed information on the various options available to them. The company earns revenue by selling such information to various customers. Exxon Consulting can be called a(n) ________.

• A) infomediary
• B) market maker
• C) customer community
• D) third party arbitrator
• E) informant

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Definitions:

Household Demographic

Information about the characteristics of individuals living in a household, such as age, income, education level, and employment status.

Fast-Food Market

The sector of the food industry that specializes in providing quick service and convenient food options to consumers.

Prospective Consumers

Individuals who are considered potential customers for a product or service, having been identified as within the target market.

Mall Intercept Interviews

A market research technique involving approaching people in public areas like malls to conduct immediate, in-person surveys.