Consumer Surveys Suggest That One of the Most Significant Inhibitors

question 151

Multiple Choice

Consumer surveys suggest that one of the most significant inhibitors of online shopping is the absence of ________.

• A) pleasurable experiences
• B) competitive prices
• C) adequate technical information
• D) after-sales service
• E) facilities to compare offerings

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Definitions:

Pharmaceutical Sales Representatives

Professionals who market prescription drugs and medical equipment to healthcare providers on behalf of pharmaceutical companies.

Company Car

A vehicle provided by an employer for the business and sometimes personal use of its employees.

Information Search

The process consumers engage in to gather information about products or services to make an informed purchase decision.

Alternative Evaluation

The process by which consumers compare different products or brands against each other to make an informed purchasing decision.