Many Consumers Are Willing to Pay $100 for a Perfume

question 20

Multiple Choice

Many consumers are willing to pay $100 for a perfume that contains $10 worth of scent because the perfume is from a well-known brand. What kind of pricing is the company depending on?

• A) going-rate pricing
• B) image pricing
• C) market-skimming pricing
• D) target pricing
• E) markup pricing