When Apple Introduced Its IPhone, It Was Priced at $599

question 101

Multiple Choice

When Apple introduced its iPhone, it was priced at $599. This allowed Apple to earn the maximum amount of revenue from the various segments of the market. Two months after the introduction, the price had come down to $399. What kind of a pricing did Apple adopt?

• A) loss-leader pricing
• B) market-penetration pricing
• C) market-skimming pricing
• D) target-return pricing
• E) value pricing

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