Starbucks, Aveda, and BMW Have Been Able to Position Themselves

question 89

Multiple Choice

Starbucks, Aveda, and BMW have been able to position themselves within their categories by combining quality, luxury, and premium prices with an intensely loyal customer base. These companies are employing a ________ strategy.

• A) market-skimming
• B) market-penetration
• C) survival
• D) market share maximization
• E) product-quality leadership

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Definitions:

Research

The systematic investigation into and study of materials, sources, etc., in order to establish facts and reach new conclusions.

Larger Group

Refers to a social or organizational entity that comprises a greater number of individuals compared to a smaller assembly or subgroup.

Receive Help

The act of being provided with assistance or support from others.

Give Assistance

To provide help, support, or aid to someone in need.