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When Sony Introduced the World's First High-Definition Television to the Japanese

question 48

Essay

When Sony introduced the world's first high-definition television to the Japanese market in 1990, it was priced at $43,000. This helped Sony to scoop the maximum amount of revenue from the various segments of the market. The price dropped steadily through the years - a 28-inch Sony HDTV cost just over $6,000 in 1993, but a 40-inch Sony HDTV cost only $450 in 2014. What pricing strategy did Sony use here?


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The total income generated by all working members in a family unit.

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A graphical representation of wealth or income distribution in a society, illustrating inequality.

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Families with the highest net worth or wealth, typically acquired through inheritance, investments, or successful business ventures.

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The sum of all earnings or revenue generated by an individual or entity from various sources before any deductions.

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