In an Attempt to Improve the Product, a Company That

question 135

Multiple Choice

In an attempt to improve the product, a company that manufactures screwdrivers discusses the modification of each attribute, such as replacing the wooden handle with plastic, providing torque power, adding different screw heads, and so on. This creativity technique is called ________.

• A) attribute listing
• B) mind mapping
• C) morphological analysis
• D) lateral analysis
• E) reverse analysis

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Definitions:

BATNA

Best Alternative To a Negotiated Agreement; the most advantageous course of action a party can take if negotiations fail and an agreement cannot be reached.

Negotiation

The process by which individuals or groups attempt to reach an agreement on matters of mutual interest.

Linguistic Dimensions

Aspects of language use that affect communication and understanding in negotiations, including terminology, jargon, and nonverbal cues.

Threats

Indications or warnings of potential harm, danger, or negative outcomes.