With ________, Respondents See Different Hypothetical Offers Formed by Combining

question 70

Multiple Choice

With ________, respondents see different hypothetical offers formed by combining varying levels of the attributes, then rank the various offers.

• A) gap level analysis
• B) conjoint analysis
• C) perceptual mapping
• D) concept testing
• E) morphological analysis

---

Definitions:

Print

The action or process of producing text, graphics, or images on paper or other physical media, typically by using a printer.

Contacts

Information about individuals or organizations stored for communication purposes, typically including names, phone numbers, and addresses.

Information

Data that has been processed or organized in a meaningful way, which can be used for making decisions or understanding a topic.

Business Contact

Information about an individual that is relevant and useful in a professional or commercial context.