Adopters of New Products Move Through Five Stages

question 10

Multiple Choice

Adopters of new products move through five stages. These stages begin with ________ and follow with interest, evaluation, trial, and adoption.

• A) awareness
• B) investigation
• C) trial
• D) innovation
• E) diffusion

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Definitions:

Standardized Purchases

The process of buying goods and services that meet predetermined specifications in order to streamline procurement and ensure consistency.

Early Supply Involvement

The practice of involving suppliers in the product design and development process early on to leverage their expertise and ensure cost-effectiveness.

Need Identification

The process of determining and defining the requirements or needs of consumers or businesses.

Pareto Analysis

A statistical technique used to identify the most significant factors in a dataset, based on the principle that a small number of causes typically lead to a large majority of the effects.