Examlex
The step in the consumer-adoption process where a consumer considers whether to try the innovation is interest.
Flexible Prices
Product prices that freely move upward or downward when product demand or supply changes.
Product Demand
The desire and willingness to purchase a specific good or service in the market.
Monopolistic Competition
A market structure where many firms sell products that are similar but not identical, allowing for some degree of market power and product differentiation.
Homogeneous Oligopoly
A market structure in which a few companies sell products that are identical or very similar, leading to high levels of competition on price rather than product differentiation.
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Q130: Five characteristics influence the rate of adoption