Which of the Following Is True Regarding Services

question 143

Multiple Choice

Which of the following is true regarding services?

• A) Services are typically produced, stored, and then consumed.
• B) Services are generally low in experience and credence qualities.
• C) Service providers develop similar marketing programs for personal services and business services.
• D) There is less risk associated with the purchase of services than with the purchase of goods.
• E) Provider-client interaction is a special feature of services marketing.

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Definitions:

Indicate Numbers

The process of representing or denoting numbers, often for the purpose of analysis or comparison.

Cultural Practices

The patterns of behavior accepted by a society that reflect its traditions, beliefs, and values.

Feasible

Practical and possible to do easily or conveniently.

Low-Context Culture

A culture in which communication is explicit, messages are direct, and understanding is based more on verbal interaction than on contextual cues.