________ Refer(s) to Logos, Symbols, Characters, and Slogans That Service

question 93

Multiple Choice

________ refer(s) to logos, symbols, characters, and slogans that service providers use in order to make the service and its key benefits more tangible.

• A) Brand engagement
• B) Brand orientation
• C) Brand elements
• D) Brand loyalty
• E) Brand equity

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Definitions:

Senate

One of the two houses of the legislature in many countries, including the United States, where it acts as the upper chamber in Congress, involved in lawmaking and government decision-making.

Civil Law

The body of law applicable to lawsuits involving two private parties.

Criminal Law

The body of law setting out public wrongs that the government attempts to correct by prosecuting wrongdoers.

Liable

Responsible by law; to be held legally responsible for an act or omission.