In Order to Map Out the Service Process, the Points

question 138

Multiple Choice

In order to map out the service process, the points of customer contact, and the evidence of service from the customer's point of view, service firms should develop a ________.

• A) marketing plan
• B) service floor plan
• C) Gantt chart
• D) business plan
• E) service blueprint

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Definitions:

Interest Expense

This is the cost incurred by an entity for borrowed funds, usually presented as an expense on the income statement.

Operating Expense

Expenses incurred through normal business operations, such as rent, utilities, and payroll.

Income Statement

A financial statement that shows a company's revenues, expenses, and profit or loss over a specific period.

Current Liability

A company's debts or obligations that are due within one year or within the normal operating cycle.