When Companies Search for New Ways to Satisfy Customers and Distinguish

question 138

Multiple Choice

When companies search for new ways to satisfy customers and distinguish their offering from others, they look at the ________ product, which encompasses all the possible augmentations and transformations of the product.

• A) consumption
• B) expected
• C) potential
• D) augmented
• E) basic

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Definitions:

Feedback

Information provided about actions or behaviors, intended to guide future improvements or adjustments.

One-Way Model

A communication model where information flows in only one direction, from sender to receiver, without feedback.

Circular Model

A communication model that emphasizes feedback, indicating that communication is a continuous and dynamic process.

Transaction Model

A communication framework that considers the dynamic and reciprocal exchange of messages between sender and receiver, including the context and potential for feedback.