Which of the Following Is NOT One of the Guidelines

question 73

Multiple Choice

Which of the following is NOT one of the guidelines for managing luxury brands?

• A) Besides brand names, other brand elements - logos, symbols, packaging, signage - can be important drivers of brand equity for luxury products.
• B) Secondary associations from linked personalities, events, countries, and other entities should be avoided.
• C) Luxury brands must employ a premium pricing strategy, with strong quality cues and few discounts and markdowns.
• D) All aspects of the marketing program for luxury brands must be aligned to ensure high-quality products and services and pleasurable purchase and consumption experiences.
• E) Luxury brands must carefully control distribution via a selective channel strategy.

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Definitions:

Full Load Current

The current drawn by an electrical machine, such as a motor or transformer, operating at its rated capacity under designated conditions.

Normally Closed

Normally closed is a term used to describe a configuration of an electrical or mechanical switch in which the default state of the switch is making contact, allowing current flow, until actuated.

Relay Contact

A relay contact is a switch operated by an electromagnet in a relay, used to open or close circuits electromechanically or electronically.

Control Relay Contacts

Components in a relay used to open or close an electrical circuit, thereby controlling the flow of electricity based on a control signal.