The Potential Disadvantages of ________ Are the Risks and Lack

question 75

Multiple Choice

The potential disadvantages of ________ are the risks and lack of control from becoming aligned with another brand in the consumers mind. Consumer expectations about the level of involvement and commitment are likely to be high, so unsatisfactory performance could be very negative for the brands involved.

• A) co-branding
• B) cannibalization
• C) vertical integration
• D) disintermediation
• E) brand stretching

---

Definitions:

Vision And Prescient

Describes the ability to have a clear idea about the future or foresee events before they happen.

Prescient And Creativity

The combination of having foresight or anticipation of future events and the ability to produce novel and valuable ideas.

Intrinsic Motivation

The drive to engage in an activity for its own sake, due to the personal satisfaction or pleasure derived from the activity, rather than external rewards.

Extrinsic Motivation

Motivation driven by external rewards, such as money or praise, rather than intrinsic satisfaction from the activity itself.