Examlex
Co-branding is when two or more well-known existing brands are combined into a joint product and/or marketed together in some fashion.
Digital Factor
Elements or aspects related to digital technology that influence or determine outcomes in various contexts, such as business, communication, or consumer behavior.
Precrisis Stage
The phase prior to a crisis where signs and risks can be identified, allowing organizations to potentially prevent the crisis or reduce its impact through early intervention.
Coombs' Model
A framework used in crisis management to assess the situation and determine the most appropriate communication strategy.
Litigation Response Protocol
A predetermined set of procedures an organization follows when responding to legal actions taken against it.
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