The Potential Disadvantages of ________ Are the Risks and Lack

question 75

Multiple Choice

The potential disadvantages of ________ are the risks and lack of control from becoming aligned with another brand in the consumers mind. Consumer expectations about the level of involvement and commitment are likely to be high, so unsatisfactory performance could be very negative for the brands involved.

• A) co-branding
• B) cannibalization
• C) vertical integration
• D) disintermediation
• E) brand stretching

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Definitions:

Discharge

The release or elimination of an obligation, such as a debt, under the law.

Contract

A legally binding agreement between two or more parties, typically involving the exchange of goods, services, money, or promises.

Duty

A moral or legal obligation; a responsibility that one is required to perform in a social, legal, or professional context.

Performance

The execution of duties or actions stipulated by a contract.