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In discussions with the packaging design team, you note that they do not have a firm design objective for the final package. In an internal memo to your boss, outline the objectives (both company and consumer oriented) that you wish to see implemented by the design team.
Unconscious Conflicts
Internal struggles within a person that stem from repressed thoughts, emotions, or desires that the conscious mind is unaware of.
Transference
A psychological phenomenon where patients project feelings about important persons in their life onto a therapist or other figures of authority.
Psychoanalytic Techniques
Methods used in psychoanalysis to explore the unconscious mind, including free association, dream analysis, and transference.
Childhood Experiences
Experiences that occur and influence an individual's development during the early years of life.
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