Which of the Following Is True About Proactive Marketing

question 18

Multiple Choice

Which of the following is true about proactive marketing?

• A) A company needs creative anticipation to see the writing on the wall.
• B) Proactive companies create new offers to serve unmet and unknown consumer needs.
• C) Proactive companies refrain from practicing uncertainty management.
• D) A company needs responsive anticipation to devise innovative solutions.
• E) Companies are winners when they are extremely risk-averse.

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Definitions:

Optimal Use

Optimal use refers to the most efficient way to employ resources to achieve the highest level of satisfaction or output.

Marginal Revenue Product (MRP)

The additional revenue generated by employing one more unit of a resource or factor of production.

Marginal Revenue Product

The additional revenue generated by employing one more unit of a factor of production, holding all other factors constant.

Additional Units

Incremental quantities of a product or resource, often discussed in contexts like production, costs, and benefits analyses.