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Explain How Armani Uses Its Brand Portfolio Approach to Maintain

question 43

Essay

Explain how Armani uses its brand portfolio approach to maintain profits during recessions.


Definitions:

Market Price

The contemporary market price for transactions involving an asset or service.

Stock Split

A corporate action where a company divides its existing shares into multiple shares to increase liquidity.

Par Value

The face value of a bond or stock as stated by the issuing company, which has little effect on the market value but can have legal implications.

Outstanding Shares

The total number of shares of a corporation's stock that are currently owned by all shareholders, including share blocks held by institutional investors and restricted shares owned by the company’s officers and insiders.

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