Examlex
What kind of data does the subjective section contain?
Brand Equity
The value and strength of a brand that arises from consumer awareness, perceptions, associations, and loyalty.
Measuring
The process of determining the size, amount, or degree of something typically by using instruments or established standards.
Qualitative Research
A research methodology that seeks to understand phenomena through the collection and analysis of non-numerical data, such as interviews or observations.
Co-branding
A marketing partnership between two or more companies where their products or services are combined and marketed under joint names.
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