Which of the Following Is a Marketing Advantage of Strong

question 61

Multiple Choice

Which of the following is a marketing advantage of strong brands?

• A) no vulnerability to marketing crises
• B) more elastic consumer response to price increases
• C) guaranteed profits
• D) additional brand extension opportunities
• E) more inelastic consumer response to price decreases

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Definitions:

Common Stock

A form of security signifying part ownership in a corporation, which entitles the owner to vote and receive a portion of the company's earnings via dividends.

Accounts Receivable

Refers to the money owed to a company by its customers for goods or services that have been delivered but not yet paid for.

Dividends

Payments made by a corporation to its shareholders from the earnings of the company.

Normal Credit Balance

Refers to the expected balance type (credit) for certain accounts in accounting, such as revenues, liabilities, and equity accounts.