From a Marketing Management Perspective, There Are Three Main Sets

question 12

Multiple Choice

From a marketing management perspective, there are three main sets of brand equity drivers. Which of these drivers was most applicable when McDonald's decided to use the "golden arches" and Ronald McDonald as symbols of their brand?

• A) the product and all accompanying marketing activities and supporting marketing programs
• B) the service and all accompanying marketing activities and programs
• C) the initial choices for the brand elements or identities making up the brand
• D) associations indirectly transferred to the brand by linking it to some other entity
• E) the profitability associated with brand development

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Definitions:

Services

Services involve non-material economic activities aimed at satisfying needs or wants, including endeavors like consulting, banking, or maintenance.

Largest Exporter

A country or entity that sells the highest volume or value of its goods or services to foreign markets, holding a significant position in global trade dynamics.

Terms Of Trade

The ratio of a country's export prices to its import prices, affecting the volume of imports that can be bought with a given volume of exports.

Economic Basis

The foundational activities or sectors upon which a region's or country's economy is built and operates, fundamentally influencing its wealth and growth.