AT&T's Business Campaign Not Only Helped to Change Public Perceptions

question 143

Multiple Choice

AT&T's business campaign not only helped to change public perceptions of the company, it also signaled to employees that AT&T was determined to be a leader in telecommunication services. Which principle of internal branding does this example portray?

• A) choosing the right moment to capture employees' attention and imagination
• B) furnishing energizing and informative internal communication
• C) bringing the brand alive for employees
• D) linking internal and external marketing
• E) understanding how brand communities work

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Definitions:

Fillet Weld

A type of weld used to join two pieces of metal at a right angle, characterized by its triangular cross-section.

Dimension

A measurable extent of some kind, such as length, breadth, depth, or height.

Field Weld Symbol

A notation used in welding diagrams to indicate that a weld is to be performed on-site or in the field, not in a workshop or factory.

Welding Symbol

A symbolic representation on drawings used to indicate the type of weld, its size, and other welding information.