United Technologies Is a Good Example of a House of Brands

question 91

True/False

United Technologies is a good example of a house of brands strategy because it uses individual or separate family brand names including Otis elevators, Carrier heaters and air conditioners, Hamilton Sundstrand aerospace and industrial, and Sikorsky helicopters.

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Definitions:

Default Judgment

A court decision in favor of the plaintiff when the defendant fails to respond or appear in court.

Voir Dire

The process of questioning potential jurors to ensure that the jury will be made up of nonbiased individuals.

Jury Selection

The process by which judges and attorneys select a jury from a pool of candidates, typically involving questioning to determine their suitability.

Diversity Jurisdiction

A principle allowing federal courts to hear cases where the parties are from different states or countries and the amount in controversy exceeds a certain threshold.