BENGAY Aspirin, Cracker Jack Cereal, Frito-Lay Lemonade, and Fruit of the Loom

question 119

Multiple Choice

BENGAY aspirin, Cracker Jack cereal, Frito-Lay lemonade, and Fruit of the Loom laundry detergent are examples where consumers' ________ dictated that the extensions were inappropriate for the brand.

• A) brand knowledge
• B) brand equity
• C) brand stature
• D) power grid
• E) brand salience

---

Definitions:

Constitutional Authority

The powers vested in a governmental body or official by a constitution, defining the scope and limits of their legal powers.

Marshall Supreme Court

The period in United States history when John Marshall served as Chief Justice (1801–1835), noted for its landmark decisions that established the foundations of American constitutional law.

Congressional Powers

are the authorities granted to the United States Congress, including legislating, declaring war, and regulating commerce.

Convention of 1818

was an agreement between the U.S. and Britain that set the 49th parallel as the boundary between British North America and the United States, from the Lake of the Woods to the Rocky Mountains.