Examlex
One of the advantages of having a strong brand is the ability to have a more elastic consumer response to price decreases of the brand.
Mixed Strategies
A game theory strategy that involves making randomized decisions to achieve optimal outcomes.
State Agencies
Governmental organizations or bodies at the state or regional level responsible for the administration and enforcement of laws and regulations, and providing public services.
Demand Manipulation
A strategy used to artificially influence consumer demand for a product or service.
Yield Management
A variable pricing strategy based on understanding, anticipating, and influencing consumer behavior to maximize revenue or profits from a fixed, perishable resource (such as airline seats or hotel room bookings).
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