From a Marketing Management Perspective, There Are Three Main Sets

question 12

Multiple Choice

From a marketing management perspective, there are three main sets of brand equity drivers. Which of these drivers was most applicable when McDonald's decided to use the "golden arches" and Ronald McDonald as symbols of their brand?

• A) the product and all accompanying marketing activities and supporting marketing programs
• B) the service and all accompanying marketing activities and programs
• C) the initial choices for the brand elements or identities making up the brand
• D) associations indirectly transferred to the brand by linking it to some other entity
• E) the profitability associated with brand development

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Definitions:

Government Laws

Statutes and regulations enacted by legislative bodies that govern behavior within a country or specific region.

Economic Conditions

The state of the economy at a given time, including factors such as growth, inflation, and employment levels.

Force-coercion

Change strategies that rely on the use of authority, sanctions, or pressure to effect change, often met with resistance.

Direct Forcing

A technique in computational fluid dynamics where external forces are applied directly to the fluid equations to simulate the effects of obstacles or boundaries in the flow.