A ________ Consists of All Products - Original as Well

question 34

Multiple Choice

A ________ consists of all products - original as well as line and category extensions - sold under a particular brand.

• A) brand line
• B) co-brand
• C) generic brand
• D) licensed product
• E) subbrand

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Definitions:

Marketing

Activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Offering

A product, service, or combination thereof that a company presents to its customers.

Place Utility

Availability of a product in a location convenient for customers.

Title Transfer

The legal process of transferring ownership of property, such as real estate or vehicles, from one party to another.