When a Parent Brand Covers a New Product Within a Product

question 138

True/False

When a parent brand covers a new product within a product category it currently serves, it is called a line extension.

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Definitions:

Market Price

The ongoing price level for an asset or service that can be traded or acquired in a market setting.

Profit-Maximizing Output

The quantity of goods or services that yields the highest profit for a firm, determined by analyzing costs and revenues.

Sergei's Total Cost

A term representing a specific individual's total incurred costs; not a standard economic concept without additional context.

Market Price

The actual selling price of goods and services in the marketplace, determined by supply and demand forces.