When BMW First Made Its Strong Competitive Push into the US

question 78

Multiple Choice

When BMW first made its strong competitive push into the US market in the early 1980s, it positioned the brand as the only automobile that offered both luxury (competing with Cadillac) and performance (competing with the Corvette) , which is known as ________ because it uses points-of-difference and points-of-parity across categories.

• A) a competitive frame of reference
• B) zone of tolerance positioning
• C) straddle positioning
• D) red-ocean thinking
• E) perceptual mapping

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Definitions:

Budget Equation

A financial formula that equates an individual's or entity's income to their total expenses.

Leisure

Free time spent away from business, work, and domestic chores, often dedicated to relaxation, hobbies, or enjoyment.

Nonlabor Income

Refers to earnings that do not come from employment or work performed but from other sources such as investments, pensions, or inheritance.

Wage Rate

the standard amount of compensation given for labor services per unit of time, often expressed per hour or year.