There Are Three Key Consumer Criteria That Determine Whether a Brand

question 60

Essay

There are three key consumer criteria that determine whether a brand association can truly function as a point-of-difference. When the Westin Stamford hotel in Singapore advertised that it was the world's tallest hotel, it attempted to create a point-of-difference (POD). Explain why the hotel may not have been successful in its attempt to create its POD.

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Definitions:

Cascading Style Sheets

A stylesheet language used for describing the presentation of a document written in a markup language like HTML, dictating how elements should appear on a web page.

TLS

Transport Layer Security, a protocol that ensures privacy between communicating applications and their users on the Internet, securing the transmission of data.

Internet Transmission

The process of sending and receiving data over the Internet, utilizing various protocols and technologies.

Data Integrity

When the data in a database is accurate and reliable.