Points-Of-Parity Are Attributes or Benefits Consumers Strongly Associate with a Brand

question 67

True/False

Points-of-parity are attributes or benefits consumers strongly associate with a brand and believe that they could not find to the same extent with a competitive brand.

---

Definitions:

Histogram

A graphical representation that organizes a group of data points into user-specified ranges, showing the distribution of some variable.

Lazy Workers

A term, often used pejoratively, referring to employees who show a lack of effort or motivation in their job tasks.

Substandard Materials

Materials that do not meet the required quality standards or specifications for their intended use.

Careless Management

An approach to management characterized by a lack of attention or consideration for details, often resulting in mistakes or poor performance.