What Are the Three Main Ways to Convey a Brand's

question 93

Essay

What are the three main ways to convey a brand's category members? Provide an example of each.

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Definitions:

Eyeblink Conditioning

Experimental technique in which subjects learn to pair a formerly neutral stimulus with a defensive blinking response.

Classical Conditioning

A learning process where a neutral stimulus becomes associated with a meaningful stimulus, resulting in a conditioned response.

Eyeblink Conditioning

A form of classical conditioning where a subject learns to blink in response to a previously neutral stimulus that has been paired with an unconditioned stimulus that prompts blinking.