The Identification and Profiling of Distinct Groups of Buyers Who

question 25

Multiple Choice

The identification and profiling of distinct groups of buyers who might prefer or require varying product and service mixes is known as ________.

• A) segmentation
• B) integration
• C) disintermediation
• D) cross-selling
• E) customization

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Definitions:

Genes

Units of heredity that are made up of DNA and determine specific characteristics of an organism.

Myelin Sheath

An insulating layer around nerves, made of fat and protein, helping to speed up the transmission of nerve impulses.

Glial Cells

Non-neuronal cells in the central and peripheral nervous system that support, protect, and provide nutrition to neurons.

Synapse

The junction between two neurons where the exchange of electrical or chemical signals takes place, facilitating communication within the nervous system.