During Market Segmentation Analysis, the Marketer Identifies Which Segments Present

question 128

Multiple Choice

During market segmentation analysis, the marketer identifies which segments present the greatest opportunity. These segments are called ________ markets.

• A) target
• B) capital
• C) tertiary
• D) demographic
• E) developing

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Definitions:

Appetitive

Refers to behaviors or processes associated with seeking out and approaching positive or desired stimuli.

Fixed Patterns

A term that refers to repeatable and predictable behaviors or sequences observed in natural or designed systems.

Taxes

Movements or orientations of an organism in response to external stimuli.

Fixed Action Patterns

Instinctive behavioral sequences that are relatively invariant within the species and are triggered by specific stimuli.