Consumers Often Have Many Needs That Are Not Readily Obvious

question 97

Essay

Consumers often have many needs that are not readily obvious. Just observing their behavior inside a retail store is not enough to get a true understanding of their "needs." List and briefly describe the five types of needs that most consumers have.

Understand the tactics and ethics of advertising, including misleading advertising practices.

Comprehend the role and mechanism of behaviourally targeted advertisements.

Recognize the importance of credibility and trust in persuasive communication.

Identify the characteristics and importance of brand advocates in marketing.

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Definitions:

Cohesiveness

Refers to the strength of bonds between members of a group or team, enhancing unity and commitment towards common goals.

Groupthink

A mental occurrence happening among individuals in a group, where the preference for unity or agreement leads to unwise or ineffective outcomes in decisions.

Evaluative Comments

Feedback or remarks aimed at assessing the quality, effectiveness, or value of something, often used for improvement or decision-making purposes.

Structured Meeting

A meeting organized and conducted in a systematic manner, with a clearly defined agenda, objectives, and expected outcomes to ensure productivity and efficiency.