The Drugstore Chain CVS Uses Loyalty-Card Data to Better Understand

question 59

Multiple Choice

The drugstore chain CVS uses loyalty-card data to better understand what consumers purchase, the frequency of store visits, and other buying preferences, which is associated with which technology-enhanced company capability?

• A) Companies can reach consumers quickly and efficiently via social media and mobile marketing, sending targeted ads, coupons, and information.
• B) Companies can improve purchasing, recruiting, and internal and external communications.
• C) Companies can improve cost efficiency.
• D) Companies can collect fuller and richer information about markets, customers, prospects, and competitors.
• E) Companies can use the Internet as a powerful sales channel.

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Definitions:

Education

The act of obtaining or providing structured learning, particularly within educational institutions like schools or universities.

Communications

The process of transmitting information, thoughts, or feelings from one entity or group to another through various means.

Ethical Guideline

A set of recommendations based on ethics or morality that guide decisions and actions in a specific field or profession.

American Psychological Association

A professional organization representing psychologists in the United States, dedicated to advancing psychology as a science, profession, and as a means of promoting health and human welfare.