Marketing Has Been Described as Being Both an "Art" and a "Science

question 120

Essay

Marketing has been described as being both an "art" and a "science." Discuss the differences and similarities between these two marketing thrusts. Provide your theoretical response and a "real-life" example where you have seen both processes work effectively at creating customer value and loyalty.

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A text processing software developed by Microsoft, used for creating, editing, and formatting documents.

MLA Style

A set of guidelines for writing and formatting research papers, including the proper citation of sources, developed by the Modern Language Association.