According to the VALS Segmentation System, ________ Are Considered to Be

question 83

Multiple Choice

According to the VALS segmentation system, ________ are considered to be trendy and fun-loving people who are resource-constrained. They favor stylish products that emulate the purchases of those with greater material wealth.

• A) Strivers
• B) Survivors
• C) Experiencers
• D) Makers
• E) Believers

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Definitions:

Natural Monopoly

A market condition where a single firm can provide goods or services to an entire market at a lower cost than two or more companies could, due to high fixed costs and significant economies of scale.

Economies of Scale

The financial benefits gained by businesses as a result of their operating size, where the cost for each unit produced decreases as the scale of operation grows.

Demand Schedule

A table that shows the quantity of a good or service that consumers are willing and able to purchase at various prices over a specified period.

Marginal Cost

The amount spent on manufacturing one more unit of a product.