Members of Generation Y Are Generally Open to Overt Branding

question 35

True/False

Members of Generation Y are generally open to overt branding practices and a "hard sell," making product placements in computer and video games a popular way to reach this cohort.

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Definitions:

Office of Price Administration

A United States government agency established during World War II to control prices and prevent wartime inflation.

Nationwide Rationing Program

Government-imposed control of the distribution and consumption of resources and goods, typically during wartime or crises.

Korematsu Case

A landmark U.S. Supreme Court decision in 1944 that upheld the government's internment of Japanese Americans during World War II as a wartime necessity.

Supreme Court

The highest federal court in the United States, which has ultimate appellate jurisdiction over all federal and state court cases involving issues of federal law.