Which of the Following Statements Is True About the Five

question 1

Multiple Choice

Which of the following statements is true about the five forces identified by Michael Porter that determine the intrinsic long-run attractiveness of a market or market segment?

• A) A segment is unattractive if the company's suppliers are unable to raise prices or reduce quantity supplied.
• B) A segment is unattractive if buyers possess strong or growing bargaining power.
• C) A segment is attractive when there are actual or potential substitutes for the product.
• D) A segment is attractive if it already contains numerous, strong, or aggressive competitors.
• E) The most attractive segment is one in which entry barriers are low and exit barriers are high.

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