Which of the Following Is NOT an Example of a Descriptive

question 4

Multiple Choice

Which of the following is NOT an example of a descriptive characteristic used to define segments?

• A) consumer demographics
• B) consumer responses to benefits
• C) consumer geography
• D) consumer psychographics
• E) family life cycle

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Definitions:

Four Utilities

The four types of utility are form, place, time, and ownership (possession), which collectively describe how a product or service adds value to a consumer's life.

Vending Machine

An automated machine that provides items such as snacks, beverages, and other products to consumers after money, a credit card, or a specially designed card is inserted into the machine.

Time Utility

Enhancing the value of a product or service by making it available at the most convenient time for consumers.

Place Utility

The value added to products by having them available at the place where they are needed or desired by consumers.