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Most Brands Are Adapted to Some Extent to Reflect Significant

question 62

Essay

Most brands are adapted to some extent to reflect significant differences in consumer behavior, brand development, competitive forces, and the legal or political environment. Identify the five international product and communication strategies available to firms that expand their businesses to foreign countries.


Definitions:

Ethernet

A family of computer networking technologies commonly used in local area networks (LAN), metropolitan area networks (MAN), and wide area networks (WAN).

Standard Communications Protocol

A set of rules and standards that allow different systems and devices to communicate with each other effectively.

Client/Server Networks

A network architecture where computers (clients) request services or resources from other computers (servers).

Transmission Media

The radio waves or the physical system (cable) that transports data on a network.

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