Which of the Following Is Considered to Be a More

question 26

Multiple Choice

Which of the following is considered to be a more advanced form of information search wherein the person might phone friends or go online to search for information about a product or service?

• A) heightened attention
• B) short-term memory processing
• C) subliminal processing of information
• D) long-term memory processing
• E) active information search

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Definitions:

Research Participant Bias

In an experiment, the influence of participants’ expectations, and of their thoughts on how they should behave, on their behavior.

Confederate

A person who is given a role to play in a study so that the social context can be manipulated.

Social Context

The environmental and interpersonal relationships which influence the behaviors, beliefs, and attitudes of individuals.

Internal Validity

The degree to which changes in the dependent variable are due to the manipulation of the independent variable.