A Consumer Is Persuaded to Buy a Product by a Message

question 111

Multiple Choice

A consumer is persuaded to buy a product by a message that requires little thought and is based on an association with a brand's positive consumption experiences from the past. In this situation, the consumer used a ________ route to arrive at this purchase decision.

• A) central
• B) peripheral
• C) behavioral
• D) subjective
• E) objective

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Definitions:

Gender Inequality

The disparity in opportunity, status, and access to resources between people of different genders, often resulting in social and economic disadvantages.

Herbert Spencer

A 19th-century English philosopher and sociologist who contributed to a range of disciplines and famously applied the theory of natural selection to society.

C. Wright Mills

An American sociologist who is best known for his work on the power elite and the sociological imagination, concepts that examine how societal structures impact individual agency.

Mainstream Sociology

Refers to the dominant ideas, methodologies, and topics of research in sociology that are widely accepted and practiced within the academic community.