One of the Ways a Company Like Caterpillar Could Increase

question 12

True/False

One of the ways a company like Caterpillar could increase the customer-perceived value of an offer, relative to a competitor like Komatsu, is to increase the total customer benefit by improving psychological benefits of its product, services, people, and/or image.

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Definitions:

Victimized

The condition of having been harmed, exploited, or wronged, often resulting in psychological or physical damage.

Media Coverage

The reporting and analysis of events, topics, and issues by the mass media.

Inner-city

The area near the center of a large city, often characterized by high population density and varying degrees of economic and social challenges.

Bad Woman Assumption

A prejudiced belief that tends to blame women for the negative experiences they go through, instead of acknowledging the external social factors at play.